Competitive edge building

30 January 2020

A great example of the fact that it is possible to get out of the price war and build a competitive advantage with innovation.

Henkel’s domestic detergents, which can be poured into your own containers at Rossmann.

TAGI: prodisplay, Rossmann, storeactivation, innovation, henkel

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Innovation in Pet Trade

17 October 2019

It turns out that we can even find inspiration in an innovative approach to the sales market in pet shops.

The "My Family" Brand has introduced an entire concept of selling their "identifiers" for pets. Wanting to sell products with a higher margin, they have drawn on the experience of jewellers. They have designed a "more expensive" line of ID tags, even with Swarovski crystals, ready for personalization thanks to the installation of an engraving machine, which you can program yourself, in their shops as part of the set.

TAGI: storeactivation, pettrade, myfamily, innovation

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