Honey sold by weight at Auchan

16 July 2021

It turns out that honey can also be sold by weight.

The shopper does not pour the product, though, but has standard sizes of previously filled jars to choose from. The honey itself has been divided into 3 price segments. In this case, it is more of a marketing gimmick. Unfortunately, the main communication regarding the price is focused only on the most expensive honey, which weakens the attractiveness of the promotion as a whole.

TAGI: prodisplay, Rossmann, innovation, auchan

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Interesting display, poor merchandising

01 September 2020

During exposition control in stores with the use of our PRO.Display application and AI algorithms, we found an interesting display by one of the retailers - the Auchan supermarket chain.

TAGI: trademarketing, prodisplay, ai, auchan

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