Trade Marketing - the essence of POSM communication

Wiktor Miałkowski
Wiktor Miałkowski
23 February 2021

Temporary displays are usually simple, made of cardboard and, above all, very short-lived POSM materials, which often impacts how much effort is put in.

However, it’s worth noting that, for many brands, they are the main tool of communication in the store. The Delecta stand gives an impression of lightness thanks to its shape as well as minimalist and visually appetizing communication – a very good example of Trade Marketing activities overall.

baner-nowy-78-1x1Of course, it is always important to control the rack placement and level of stock, maximizing the ROI of each investment - all of which can be done with AI and Photo Recognition systems such as PRO.Display.

If you'd like to download high resolution photos of this exposition click: photo1 , photo2

TAGS: trademarketing, photorecognition, prodisplay, ai, fmcg, delecta