Less means more

Wiktor Miałkowski
Wiktor Miałkowski
29 July 2021

Do you want to make your product stand out? Remove the product label!

An interesting example of a creative product line design, identified during shelf control using our AI-powered PRO.Display application. Develey has completely dispensed with traditional product labels for its "Czech" flavor varieties.

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It turns out that the lack of a colored label clearly distinguishes the product from the competition on the shelf. In addition, it supports the marketing message of a simple recipe without preservatives. This time it is the economy line, which also makes this idea very clear and consistent. "Less means more…".

If you'd like to download high resolution photos of this exposition click: photo1, photo2,

TAGS: trademarketing, btl, photorecognition, prodisplay, ai, develey