In building the strength of brands and individual products, manufacturers are fighting for the best exposition in shops.
Promotional expositions play a key role here. Unfortunately, they are associated with high costs, e.g. for space and POSM production. An additional risk is the quality of the actual exposition in the shop. The solution is cardboard stands, which are often pre-stocked and guarantee integrated communication.
It turns out that in the fight for ROI, you can go even further and place your products on the sides of the stand, meaning of course the smaller and lighter ones. This rapidly increases the width of SKU’s portfolio, resale per m2, while the risk here is obscuring the communication, but the risk may pay off.