The new situation has changed the type of contact with customers. Pharmacies, as places where sick people come together, have exceptional challenges in current circumstances.

In building the strength of brands and individual products, manufacturers are fighting for the best exposition in shops.

Promotional expositions play a key role here. Unfortunately, they are associated with high costs, e.g. for space and POSM production. An additional risk is the quality of the actual exposition in the shop. The solution is cardboard stands, which are often pre-stocked and guarantee integrated communication.

In building the strength of brands and individual products, manufacturers are fighting for the best exposition in shops.

Promotional expositions play a key role here. Unfortunately, they are associated with high costs, e.g. for space and POSM production. An additional risk is the quality of the actual exposition in the shop. The solution is cardboard stands, which are often pre-stocked and guarantee integrated communication.

The growing trend of the “smart shopper” is manifested, among others, in buyers’ preference for shops in which shopping can be done quickly and efficiently.

Other studies clearly show that clients hate standing in queues. The importance of this phenomenon is intensifying in places where, by definition, most of us are in a hurry, and gas stations are one such place. Gas station owners know it all too well; however, as much as half of their margin comes from additional sales, mostly food and coffee.