Petrol Stations

31 March 2020

 

TAGI: Shopper, probspl

Read More

Unusual circumstances require unusual solutions

20 March 2020

The new situation has changed the type of contact with customers. Pharmacies, as places where sick people come together, have exceptional challenges in current circumstances.

TAGI: Shopper, probspl

Read More

Mars exposition ROI

07 January 2020

In building the strength of brands and individual products, manufacturers are fighting for the best exposition in shops.

Promotional expositions play a key role here. Unfortunately, they are associated with high costs, e.g. for space and POSM production. An additional risk is the quality of the actual exposition in the shop. The solution is cardboard stands, which are often pre-stocked and guarantee integrated communication.

TAGI: Shopper, trademarketing, mars, probspl, instoreactivation, imagerecognition

Read More

Nestle ROI exposition

31 October 2019

In building the strength of brands and individual products, manufacturers are fighting for the best exposition in shops.

Promotional expositions play a key role here. Unfortunately, they are associated with high costs, e.g. for space and POSM production. An additional risk is the quality of the actual exposition in the shop. The solution is cardboard stands, which are often pre-stocked and guarantee integrated communication.

TAGI: Shopper, trademarketing, probspl, instoreactivation, nestle

Read More

BP and Orlen are fighting with checkout queues

29 October 2019

The growing trend of the “smart shopper” is manifested, among others, in buyers’ preference for shops in which shopping can be done quickly and efficiently.

Other studies clearly show that clients hate standing in queues. The importance of this phenomenon is intensifying in places where, by definition, most of us are in a hurry, and gas stations are one such place. Gas station owners know it all too well; however, as much as half of their margin comes from additional sales, mostly food and coffee. 

TAGI: Shopper, orlen, probspl, coffee, bp

Read More