The growing trend of the “smart shopper” is manifested, among others, in buyers’ preference for shops in which shopping can be done quickly and efficiently.
Other studies clearly show that clients hate standing in queues. The importance of this phenomenon is intensifying in places where, by definition, most of us are in a hurry, and gas stations are one such place. Gas station owners know it all too well; however, as much as half of their margin comes from additional sales, mostly food and coffee.
This is why the largest chains are testing the concept of coffee machines with an option to pay by card using a reader built into the machine. The idea of self-service with the use of a self-service checkout.
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