BP and Orlen are fighting with checkout queues

29 October 2019

The growing trend of the “smart shopper” is manifested, among others, in buyers’ preference for shops in which shopping can be done quickly and efficiently.

Other studies clearly show that clients hate standing in queues. The importance of this phenomenon is intensifying in places where, by definition, most of us are in a hurry, and gas stations are one such place. Gas station owners know it all too well; however, as much as half of their margin comes from additional sales, mostly food and coffee. 

TAGI: Shopper, orlen, Probspl, coffee, bp

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