Shelf control made easy and credible with the use of Image Recognition

07 December 2021

In-store reality verified by image recognition within PRO.Display

 🔎Based on projects carried out together with our clients, in this series of posts we would like to share with you the categories which the PRO.Display system can verify.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, retail, AIinRetail, fmcg, coffee

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BP and Orlen are fighting with checkout queues

29 October 2019

The growing trend of the “smart shopper” is manifested, among others, in buyers’ preference for shops in which shopping can be done quickly and efficiently.

Other studies clearly show that clients hate standing in queues. The importance of this phenomenon is intensifying in places where, by definition, most of us are in a hurry, and gas stations are one such place. Gas station owners know it all too well; however, as much as half of their margin comes from additional sales, mostly food and coffee. 

TAGI: Shopper, orlen, Probspl, coffee, bp

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Starbucks vs Costa

25 June 2019

Starbucks and Costa symbolize two competing companies in the coffee take-out category - the competition compels them to differentiate their brand from the competition, but coffee target groups and consumer trends are still identical for both.

TAGI: Shopper, TradeMarketing, Probspl, starbucks, coffee, costa

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