Warka (Heineken) In-store activation

Wiktor Miałkowski
Wiktor Miałkowski
14 July 2020

Beer in the store during summer means high rotation, but only on the condition that proper stock levels and a distinctive display are provided.

If we can take it one step further beyond the beer zone using secondary placement, we have the perfect in-store activation.



The photo shows an example of a cardboard stand prepared by the Warka trade marketing department. Simple, properly arranged, and clearly visible communication, emphasizing the fruitiness of the product - its characteristic feature.

If you'd like to download the high resolution photo click: photo1,photo2


TAGS: trademarketing, prodisplay, instoreactivation, fmcg, heineken, grupazywiec, warka