Coccolino (Unilever) in-store activation

Wiktor Miałkowski
Wiktor Miałkowski
21 July 2020

Large and heavy products are always a challenge for producers to display.

It turns out that it can be done well and in an interesting way, even with the use of cardboard stands.


The pallet exposition prepared by Unilever’s trade marketing department provides visibility and access to the products and communication from all sides. A simple catchword on the top and the advantages of the products in text and icon form on the corners perfectly complement the standard POS material. They also remembered to include a small but very important element which influences the level of sales, namely the price strip.

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TAGS: trademarketing, prodisplay, fmcg, unilever, coccolino