Coccolino (Unilever) in-store activation

Wiktor Miałkowski
Wiktor Miałkowski
21 July 2020

Large and heavy products are always a challenge for producers to display.

It turns out that it can be done well and in an interesting way, even with the use of cardboard stands.

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The pallet exposition prepared by Unilever’s trade marketing department provides visibility and access to the products and communication from all sides. A simple catchword on the top and the advantages of the products in text and icon form on the corners perfectly complement the standard POS material. They also remembered to include a small but very important element which influences the level of sales, namely the price strip.

If you'd like to download the high resolution photo click: photo1,photo2

TAGS: trademarketing, prodisplay, fmcg, unilever, coccolino