Black color may not be enough

Wiktor Miałkowski
Wiktor Miałkowski
12 December 2019

Expositions in shops should attract shopper’s attention and in general, black colored stand does it while increasing the perception of the exposed product.

It is also good if they say something about products themselves, especially when it comes to less-known brands.

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2 similar expositions, but the Bakalland’s (on the left) marketing used the entire spectrum of the message.

If you'd like to download the high resolution photo click: photo1 , photo2 , photo3

TAGS: trademarketing, btl, prodisplay, probspl, instoreactivation