Promotion & POSM presence

PRO Business Solutions
PRO Business Solutions
08 December 2020

Promotion & POSM presence is one of the most frequently measured parameters during one-off projects with our clients.

In order to get shoppers’ attention, trade marketing departments work constantly on new promotional materials.

The entire process of production and distribution of these materials takes time and requires a budget. It’s crucial for promotional materials to be implemented in stores on time.

In our customers’ case, thanks to PRO.Display and AI, their promo execution level increased from 15-20% to as much as 95%, making a huge impact on the ROI of activities.

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TAGS: photorecognition, prodisplay, retail, aiinretail, fmcg