Artificial Intelligence supporting promotional activities

Wiktor Miałkowski
Wiktor Miałkowski
18 August 2020

Modern technologies are boldly entering the world of FMCG promotions.

The combination of AI and Photo Recognition systems allows us to control the quality of expositions with incredible precision. Applications such as PRO.Display can identify a new SKU in a photo, distinguish it from the standard one, recognize the correct POSM placement and the presence of price communication.

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At a minimum price, manufacturers can verify thousands of displays in stores, which translates into an increase in the actual degree of their implementation from 30-40% to as much as 99%.

If you'd like to download the high resolution photo click: photo1

TAGS: trademarketing, photorecognition, prodisplay, ai, fmcg