Jack Daniel's oak barrel display

Wiktor Miałkowski
Wiktor Miałkowski
06 August 2021

Jack Daniel's BTL - the oak barrel display - perfectly supports the product and evokes the natural methods of production.

It would be an interesting test to replace the vertical blocking of products (the same product from top to bottom) with the multiplication of individual SKUs in horizontal blocks. It seems that this could increase the visibility of SKUs with less rotation and fewer faces. 


If you'd like to download high resolution photos of this exposition, click here: photo1 , photo2

TAGS: trademarketing, POSM, btl, prodisplay, probspl, retail, jackdaniels