Carlsberg “Kasztelan” beer store activation

Wiktor Miałkowski
Wiktor Miałkowski
10 March 2020

Once again it turned out that the idea is the foundation of marketing.

In order to support the image of local, unpasteurized beer, a pallet wrap coated with fabric resembling a jute sack was used as a part of the exposition.


In the past, jute sacks were commonly used for storing grain and malt. A simple and clear message.

If you'd like to download the high resolution photo click: photo1 photo2


TAGS: trademarketing, btl, prodisplay, instoreactivation, beer, carlsberg