Pepsi in-store activation

Wiktor Miałkowski
Wiktor Miałkowski
06 May 2020

Building an effective promotional message at the point of sale is a huge challenge.

It often turns out that the simplest solutions can be very effective.

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Cardboard spacers with promotional communication printed on them, already in use when the products were still at the Pepsi factory, have ensured a high level of distinctiveness in stores, even in those where merchandising is not available.

If you'd like to download the high resolution photo click: photo1 photo2

TAGS: pepsi, cocacola, prodisplay, instoreactivation