Pepsi in-store activation

Wiktor Miałkowski
Wiktor Miałkowski
06 May 2020

Building an effective promotional message at the point of sale is a huge challenge.

It often turns out that the simplest solutions can be very effective.


Cardboard spacers with promotional communication printed on them, already in use when the products were still at the Pepsi factory, have ensured a high level of distinctiveness in stores, even in those where merchandising is not available.

If you'd like to download the high resolution photo click: photo1 photo2

TAGS: pepsi, cocacola, prodisplay, instoreactivation