The display must be conspicuous, as well as fitting as many products as possible, giving the shopper more choice, and should be easy to merchandise.
Recently, news about the entry of Coca Cola into the strong alcohol distribution market in Poland has circulated.
So, does the attached photo suggest similar actions by the Mars and Haribo brands?
In 2019 the takeover of the Costa chain by Coca-Cola was finalized and the first results of this acquisition have already appeared in stores.
In the best places inside Coca-Cola fridges, next to the flagship product of the group, we can find now cans of coffee drinks with the Costa logo.
The struggle to gain Shoppers’ attention at the store takes various forms.
While creating POSM, Trade Marketers often focus on colors, catchy slogans or proper placement.
We can see the real power of producers through their promotional activities in stores. The quality of BTL communication is testament to the level of Trade Marketing, but also at the same time to the size and efficiency of the Sales Department. It is crucial that POS materials are present next to the product from the beginning to the end of the activity. It is equally important that they are updated after the end of the action.