What happens with promotional products when a promotion ends?
This question often pops up when it comes to additional expositions. If these are regular SKUs, they end up on the standard shelf. In the case of in & out products (not included in the standard offer) the possibilities are as follows:
- the products can be returned to the producer,
- or to the central warehouse and later sold in the chain's outlets,
- or, as in this case, they are placed in other parts of the store.