The end of promotion

Wiktor Miałkowski
Wiktor Miałkowski
28 September 2021

What happens with promotional products when a promotion ends?

This question often pops up when it comes to additional expositions. If these are regular SKUs, they end up on the standard shelf. In the case of in & out products (not included in the standard offer) the possibilities are as follows:

  • the products can be returned to the producer,
  • or to the central warehouse and later sold in the chain's outlets,
  • or, as in this case, they are placed in other parts of the store.

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TAGS: trademarketing, prodisplay, probspl, retail, fmcg