The role of BTL

12 October 2021

A modest and simple stand from YOPE, which refers to the ingredients of the product and its naturalness.

It is in line with the style of the product packaging layout.

TAGI: TradeMarketing, btl, retail, AIinRetail, AI, fmcg

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PRO.Display effectiveness study

10 August 2021

What do you invest your people's time in when in stores?

Time is money and facts are essential in making the right decisions.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, Probspl, retail, AIinRetail, AI, fmcg

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Pernod Ricard cardboard stand

15 April 2021

An interesting example of a multi-brand exposition. As we can see, a cardboard stand can also be premium quality.

The black color and suitable graphics make this posm stand look very classy and elegant.

TAGI: POSM, PhotoRecognition, ProDisplay, retail, AIinRetail, AI

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How are products displayed at stores which our people cannot reach?

26 March 2021

Having worked for 20 years in the industry, sales managers have asked us the same question over and over again: “How are my products displayed at points of sale which my sales representatives are unable to reach?”

We have reasonable grounds to believe that finding an answer to this type of question is worthwhile. The basis for this claim lies in the 95 million specific answers to those questions given by our company.

TAGI: promo, ProDisplay, Probspl, InStoreActivation, retail, AIinRetail, AI

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Premium brands exposition

11 February 2021

Due to their positioning, expositions of premium brands are very often modest in terms of their form and message.

Even the very low placement of the price tag is noteworthy. Normally this would be a mistake, but for premium products, price communication - though mandatory - has less impact on the purchase.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AIinRetail, AI, fmcg

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