Do you want to make your product stand out? Remove the product label!

An interesting example of a creative product line design, identified during shelf control using our AI-powered PRO.Display application. Develey has completely dispensed with traditional product labels for its "Czech" flavor varieties.

TAGI: TradeMarketing, btl, PhotoRecognition, ProDisplay, AI, develey

A surprising example of a cross-selling approach at Selgros, combining sales of 2 very different categories – spirits and garden furniture.

The categories are different, but the main consumer need is the same – to relax. This example shows that interesting inspirations can also be found in the Cash&Carry channel.

TAGI: TradeMarketing, btl, PhotoRecognition, ProDisplay, retail, selgros

Finlandia (strong alcohol) BTL – the simple and elegant form of a stand with wooden elements.

Simple brand communication + light and LCD screen with a moving image. It's an easy way to draw shoppers’ attention by means of a premium brand with an established market position. In addition, good stocking, price information and a well-executed planogram increase the chances of additional sales. Therefore, expositions like this should be controlled using AI and Photo Recognition systems such as PRO.Display.

TAGI: TradeMarketing, btl, PhotoRecognition, ProDisplay, AI, finlandia

As we often point out in our posts, the stock control of promotional expositions is very important in terms of ROI.

Looking at the attached photo, we can suspect that one of these four things happened:

TAGI: btl, PhotoRecognition, ProDisplay, Probspl, retail, AI, fmcg

The role of the display is to highlight the product and support it at the level of communication with the buyer.

The trade marketing department of the Melvit brand has prepared an excellent display - it communicates the naturalness of the products’ ingredients with simple and very clear images; short slogans linking the desired logical sequence of the benefits of the brand (NATURE-> STRENGTH-> HEALTH-> IMMUNITY); with a black color that accentuates high quality.

TAGI: TradeMarketing, btl, ProDisplay, melvit