22 July 2021

A surprising example of a cross-selling approach at Selgros, combining sales of 2 very different categories – spirits and garden furniture.

The categories are different, but the main consumer need is the same – to relax. This example shows that interesting inspirations can also be found in the Cash&Carry channel.

Cross-selling at Selgros

TAGI: trademarketing, btl, photorecognition, prodisplay, retail, selgros

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