Growth of sales as the biggest challenge for Retailers in Poland - 2018 generated huge legal changes in the functioning of stores in Poland. From March 2018, a ban on trading for 2 Sundays monthly was introduced.

For many years we have been talking about blurring the boundaries between the formats of stores and not only at the level of their offer or appearance. The same applies to private labels of chains that have their own marketing campaigns.

Many years ago, Tesco Polska did a study on the impact of placing a standard product (Tesco brand soap) at a standard price in the promotional area. It turned out that sales increased because customers often work on the so-called auto-pilot, or patterns fixed at the subconscious level "products in this place, are always at promotional prices".

100% of customers pass through the checkout desks and it is worth taking care of their feelings at this point.

The two largest discount chains in Poland have been introduced as a standard by modern displays, where customers can see what has been "picked up" at the checkout.

Which chain prepared better communication on POS materials to customers?