Nutella brand activation

28 January 2020

Could anything be more Italian, and more consistent with brand building?

We have a product, for multiple use, and also “a certain something” – elusive and immeasurable, yet perceptible. And for sure, one cannot fail to notice such an exposition.

TAGI: trademarketing, prodisplay, ferrero, brandactivation, nutella

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Mars & Milky Way expansion through complementary categories

05 September 2019

We all know the Mars and Milky Way chocolate bars.

Over the years, the subsequent expansion of the product offer has consisted of adding more types of chocolate bar, and over time ice cream bars as well, followed by cooled milk drinks.

TAGI: trademarketing, mars, probspl, milkyway, marketing, brandactivation

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