Nutella brand activation

28 January 2020

Could anything be more Italian, and more consistent with brand building?

We have a product, for multiple use, and also “a certain something” – elusive and immeasurable, yet perceptible. And for sure, one cannot fail to notice such an exposition.

TAGI: trademarketing, prodisplay, ferrero, brandactivation, nutella

Read More

ROI of an Exposition by Ferrero

10 December 2019

One of the methods of increasement of exposition's ROI (return of investment) is maximizing sales from a given location. 

Ferrero found an interesting way to achieve this goal. They used a cardboard stand divided between 3 brands. 

TAGI: prodisplay, probspl, instoreactivation, kinder, ferrero, nutella, tictac

Read More