The struggle to gain Shoppers’ attention at the store takes various forms.
While creating POSM, Trade Marketers often focus on colors, catchy slogans or proper placement.
Very often, though, it’s not enough. It turns out that it is also worth working on the shape of POSM which, in combination with well-designed graphics, attracts Shoppers’ attention and definitely stands out against the background of the shelves, as well as when compared to the competition.
In the photos, you can see 2 interesting POSM created by 2 perennial rivals - PepsiCo and CocaCola. Both show that the search for new solutions goes on.
#btl #posm #shopper #storeactivation #pepsi #cocacola #probspl
