Promo Exposition ROI

17 June 2021

When fighting for additional expositions it is worth synchronizing the level of care for the quality of 3 parameters:

  • the quality of POSM (promotional stands),
  • their placement in the store,
  • and proper stock level.

Then we maximize the main business parameter, i.e. ROI (Return on Investment). That's why it's worth checking how our activities turn out in reality (in-store). This can be done using AI and photo recognition systems such as PRO.Display.

TAGI: trademarketing, photorecognition, prodisplay, roi, ai, frugo

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