"You can work hard or you can be smart - the choice is yours"
One of the Trade Marketing's roles is to support the expositions of its products. And here it is worth to leave your desk and see how does the store reality looks like.
Sometimes instead of escalating expectations for Sales Representatives, it is worth equipping them with displays that will allow the exposure in the best places and, what is rare, in places which nobody use.
The "Soplica" stand enabled the display of small bottles directly on the counter, at the eye level of the customers. The magnetic "Pringles" display can be placed on beer coolers, which not only ensure the best visibility, but it also positions the product next to the complementary category.
As usual, it turns out that you can always do something better and that it is worth visiting stores.
