CEDC's trade marketing has prepared very interesting paper stands to support the introduction of its new product from the "Rajskie Smaki" series.

It is worth emphasizing the very simple, visually attractive communication to the shopper, which is also consistent with the brand.

TAGI: TradeMarketing, cedc, ProDisplay, InStoreActivation, fmcg

"You can work hard or you can be smart - the choice is yours"

One of the Trade Marketing's roles is to support the expositions of its products. And here it is worth to leave your desk and see how does the store reality looks like.

TAGI: Shopper, TradeMarketing, POSM, pringles, cedc, btl

How to build the image of a liquor store as a target for its category and effectively fight aggressively operating discounters?

Below a photo from a small store in Bytom (about 25m2) and an exhibition of one of the most expensive cognacs in the world, Remy Martin Louis XIII, distributed by CEDC.

TAGI: cedc, exposition, cognac