The ROI of the entire investment in marketing, sales and production is verified when the Shopper and the product come into contact on store shelves.
The center of Warsaw, the Żabka store, claim to be best Convenience Store Chain. The Wawel stand located next to the cash register, and Mars products on the best shelf.
As we can see cardboard racks are used by Lidl to support their own brand "Cien" and by such giants as PepsiCo or Red Bull.
The situation we can see in the attached picture from Rossmann is a common one - the Producer introduces new promotional activities, and the previous ones are still on the shelves.
