The center of Warsaw, the Żabka store, claim to be best Convenience Store Chain. The Wawel stand located next to the cash register, and Mars products on the best shelf.
That is why control of the actual execution of activities in stores is so important. After all, Wawel invested in stands and paid for the place at the cash register. The retailer, in this case Żabka, also has a problem, because the size of potential exhibition budgets depends directly on its credibility for the producers. There are chains that nobody wants to pay for promotional sites, because no one knows what really happens in stores. This particularly applies to franchise chains, but not only. The only satisfied company was Mars, whose products were in a great place, in the most "hot" zone, next to the cash register. That is why the largest manufacturers, but also more and more often, retailers, closely monitor the implementation of agreed exposures in stores, including using image recognition apps such as PRO.Display.
