It has been known that when looking for the most efficient secondary placement, 2 approaches are adopted:

How to build the image of a liquor store as a target for its category and effectively fight aggressively operating discounters?

Below a photo from a small store in Bytom (about 25m2) and an exhibition of one of the most expensive cognacs in the world, Remy Martin Louis XIII, distributed by CEDC.

Every manufacturer knows how important it is to support your new products and attract customers' attention.

For leading FMCG companies, a complement to building image are special expositions in stores.

They fulfill several tasks at the same time: