Newsletters are still one of the largest cost items in the marketing budgets of many Retailers.

As part of cost optimization, firstly the amount is limited, and distribution to mailboxes is reduced, but Biedronka showed another, more interesting way to do it. On magazine POS stands in stores, they have placed multimedia screens that allow for smooth content management, adaptation to the time of day or even a quick counter-competition. By the way, even if the printed newsletters run out (reduction of circulation), as in the picture, customers continue to learn about promotions from digitized POS materials.

Orlen systematically introduces digital tools in order to display marketing message to its Clients at petrol stations.

Of course, it is cheaper and much easier to manage. Unlike for example from BP, which focused on TV in the interior of the station, Orlen introduced a set of display  in three places of contact with the Buyer:
1. A fuel dispenser - in addition in the best place, i.e. simultaneous displaying the amount and value of refueling. Absolutely every customer has to look at them. Both the quality and the place is much better than, for example, the solution from the Shell test stations, where there was a larger screen, but placed on a supporting column.
2. Display of transaction value at checkout.
3. Payment terminal.

For a long time, new coffee machines at Orlen stations have a very interesting option that allows checking current promotions. Unfortunately, no promotion appears when you press the red button. Probably not because there is no promotion, but because that this feature does not work.