Newsletters are still one of the largest cost items in the marketing budgets of many Retailers.
As part of cost optimization, firstly the amount is limited, and distribution to mailboxes is reduced, but Biedronka showed another, more interesting way to do it. On magazine POS stands in stores, they have placed multimedia screens that allow for smooth content management, adaptation to the time of day or even a quick counter-competition. By the way, even if the printed newsletters run out (reduction of circulation), as in the picture, customers continue to learn about promotions from digitized POS materials.
The one-time cost is high, but is quickly recovered. This time Biedronka overtook Lidl with its modern solution.
