When it comes to spirits, in-store activation plays a very important marketing role for the brand.
It often replaces the classic ATL, which is tightly limited by legal regulations. As always, it turns out that even a “plain shelf divider”, can be unusual, because in marketing it is the idea that matters the most.
The shape is great with the accent on the bottle; what is more, thanks to its cut-out and swivel mounting, POSM stands out from the marketing communication of competing companies and attracts the attention of the shopper by the shelf. Simple communication referring to the natural, grain and redirection to the marketing campaign „Copa Finlandia”, meaning the consumption of the product in the form of various drinks and other product lines within the brand.
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