"Foods by Ann" brand activation at Lidl

10 January 2018

A one-time offer of Anna Lewandowska's products in Lidl sold quite well.

For the "foods by Ann" brand, it is very important to reach new customer groups and build real knowledge of the brand's products. The owner's name is at the same time the driving force of the brand and, to put it mildly, a "challenge", which can be seen on the internet forums.

TAGI: lidl, InStoreActivation, foodsbyann

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