A one-time offer of Anna Lewandowska's products in Lidl sold quite well.
For the "foods by Ann" brand, it is very important to reach new customer groups and build real knowledge of the brand's products. The owner's name is at the same time the driving force of the brand and, to put it mildly, a "challenge", which can be seen on the internet forums.
The activation itself was done very well, using pre-packed cardboard racks, with nice communication, which gives the brand a proper exposition and high visibility in the store.
Additional costs associated with promotional discounts for Lidl, disposable stands (working only 1 week in this case) and additional packaging, certainly were high, but in the case of such activities, the most important are marketing goals, not a one-off financial result.
