PROMO ROI based on execution level

Wiktor Miałkowski
Wiktor Miałkowski
07 February 2019

While using photo recognition technology to control the quality of promo execution in retail chains for the largest FMCG companies, it often turns out that the average level of actual implementation is at 30% and sometimes even reaches 15%. Obviously, this generates losses for both producers, lowering their Promo ROI and also for retailers who lose the margin and trust of a shopper who does not find promotional products on the shelves. Thanks to the use of our systems, such as PRO.Display, the level of promotion implementation by our clients increases 2-3 times.

It turns out that the sales channel in which the promotions are implemented does not affect the level of promo execution. For example, in the video below you can see DOZ (the largest chain of pharmacies in Poland) and Rossmann drugstores.


TAGS: promo, DOZ, PhotoRecognition, ProDisplay, Rossmann