Coca-Cola & Costa Coffee

Wiktor Miałkowski
Wiktor Miałkowski
16 July 2019

In 2019 the takeover of the Costa chain by Coca-Cola was finalized and the first results of this acquisition have already appeared in stores.

In the best places inside Coca-Cola fridges, next to the flagship product of the group, we can find now cans of coffee drinks with the Costa logo.


The value of this transaction was £3.9 billion, and it seems that Coca-Cola really took this investment very seriously and wants to take advantage of the associated benefits as soon as possible. Such fast action, materialized at the store level, rarely happens in the world of large corporations - Congratulations.

If you'd like to download the high resolution photos click: photo1photo2.

TAGS: cocacola, Probspl, InStoreActivation, costa