The Giants' duel?

29 January 2019

Probably not - An interesting comparison of the concept of café corners in 2 brand fast food chains in Germany.

TAGI: mcdonald's, burgerking

Read More

Food Marketing - a big challenge for marketing

09 November 2018

We all know how the attractiveness of the food affects many senses.

Currently, we have 2 typical approaches:

TAGI: btl, orlen, mcdonald's

Read More

"Ice Spot" by McDonalds

19 July 2018

Ice spot is a concept that works independently, regardless of the McDonalds Restaurant.

It is located in a shopping center, which is unusual compared to McCafe.

TAGI: mcdonald's, new

Read More