Blog PRO.Display

The golden rule of POSM

Written by Wiktor Miałkowski | 21 September 2021

POS materials should attract the attention of shoppers in the store.

To be effective, there must be a limited amount, as only then do they have a chance to stand out instead of fading into the background. Here, the category gives the impression that it consists of "new" products only.

In order to control the effectiveness of your investments, it is worth controlling the actual implementation of in-store activities, which can be done with the use of AI and Photo Recognition systems such as PRO.Display.

If you'd like to download high resolution photos of this exposition, click here: photo1 , photo2