Blog PRO.Display

Supporting new products

Written by Wiktor Miałkowski | 26 October 2018

Every manufacturer knows how important it is to support your new products and attract customers' attention.

In the picture, a very successful Maspex display, supporting the introduction of "Kubuś Play water & fruits". It meets almost all the criteria of the standard POSM material:

1. It breaks out of the shelf, its shape and what is important, backlight.

2. Has simple and strong communication.

3. Allows you to show a new product directly next to current leaders.

4. It exhibits a real product, which better appeals to the customer.

The only weaker point is the lack of even a minimum of stock for direct purchase for the client, but it is always a dilemma, between the size of the display and the desire to put it in the best places. Here, it seems a fully justified compromise.