It turns out that it is always worth considering what the distinctive feature of our brand is or what do we want to strengthen in the transmission of the features of our product. Below are examples of displays of two Polish companies.
Olimp, slightly tilting the stand, gave it dynamics, emphasizing that the offered products are intended for active people. Ambra, composing a stand made of wooden boxes for apples, at the same time emphasized the naturality of its cider and the fact that it is made from apples, which are collected in such boxes.
That is why Trade Marketers should always remember that the stand is a display and therefore should support the displayed product.