A big, free-standing display stand in the shape of a gummy bear i.e. the presented product in the color of a leading flavor line. It perfectly highlights the differences between the product stand and the expositor which supports the exposed product.
As we have mentioned before, this is especially important in the Duty-Free Zones, which have come to symbolize places where the best global brands are sold. Moreover, a huge number of customers are concentrated there, and there are new ones almost every day. Thirdly, the chance to buy gifts or something to consume during one’s vacation greatly increases shoppers’ openness to spending on a unique product. As a result, the budgets available for the trade marketing departments are much larger than in the case of “ordinary” shops.
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