“Buy, don’t waste”

CSR (Corporate Social Responsibility) of Lidl and other stores boils down not only to using "green energy" to power the store, or having a responsible purchasing policy.

It is also the plan to minimize food waste, as it is estimated that in Europe almost 180 kg of food per capita is thrown away annually.

Selling "fresh" bread from the day before at 70% off is a step in the right direction. The communication support at the level of the chain store itself, with a clear reference to "not wasting food", is interesting. Of course, this way the stores are also minimizing their financial losses, but that's fair too, after all.