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BTL smart & distinguished

Written by Wiktor Miałkowski | 04 July 2019

It's important to always stand out from the competition.

Novotel Accor Hotels found a simple way to strengthen the perception of their offer - it refers to the nutritional trends of their Guests i.e. natural, fresh and healthy products.

 
The use of the genuine honeycomb was a smart and distinguished way to achieve that. It’s a subconscious symbol of natural products, common in many cultures.
 

 

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