The stations are changing their appearance. There are Carrefour Express stores and much more interesting gastronomic solutions, signed with the "food point" logo. A high quality change in BTL communication at stations deserves a special distinction.
Above is an example of the action "hot dog with juniper sausage". The message is simple and very coherent, with an interesting distribution of the "forest background" and an emphasis on naturalness at the image and font level.