Promotion ROI

22 February 2018

The situation we can see in the attached picture from Rossmann is a common one - the Producer introduces new promotional activities, and the previous ones are still on the shelves.

TAGI: promo, Rossmann, ROI

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Wine - two expositions - Rossmann Poland and Geant Express France

15 February 2018

Two wine expositions - in Rossmann Poland and Geant Express France, show surprising differences in approach to the appearance and breadth of the selected categories, depending on the level of market maturity and more surprisingly, the purchasing power of society.

TAGI: Rossmann, wine, geant, retail

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