Promotional Sale ???

07 January 2019

Standing in front of the shelf with promotions in the store, we often see a resultant of 2 different approaches - Producer and Retailer.

From the Producer's side, the activities are planned by marketing and Trade Marketing, which form a calendar of activities for KAM, who in turn negotiates with the buyer of the Retailer.

TAGI: Shopper, trademarketing, promo, procter, Rossmann

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POSM in Carrefour

15 October 2018

In Carrefour hypermarkets, we can find interesting POSM materials that keep the balance of visibility vs quality vs price.

These are cardboard gates, navigating customers to selected categories. To increase the effect of "navigation", they have the communication of the strongest brands from particular categories in the alley.

TAGI: POSM, btl, carrefour, procter, mars

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