Bayer in Pet Trade - Bayer, which we all know from pharmacies and veterinary clinics, is also active in pet shops.

In addition to the obvious desire to distinguish its own products at the point of sale, Bayer has an additional challenge in pet shops - legal regulations which require that the product cannot be directly available to customers and only professionally trained personnel may make it available. It turns out that even such big challenges were not an obstacle in preparing a great exposition stand.

TAGI: ProDisplay, storeactivation, pettrade, bayer

This is an important question because the target group is quite different.

However, in this sales channel you must clearly differentiate between a Consumer and a Shopper. Shoppers are simply people. They are driven by the same trends and expectations as when they buy products for themselves. There are people who know what is best for them and they ignore it, but when it comes to their pet they do not compromise since they are ruled by emotions and a sense of responsibility.

TAGI: POSM, Probspl, InStoreActivation, pettrade

People who know about canine needs know perfectly well that regular chocolate might be harmful to them.

The attached photo, however, shows the perfect marketing idea by Trixie, which is based on knowledge of human behavior. People thinking about a small reward for themselves or just a moment of pleasure reach for chocolate, and they automatically transfer this behavior to the needs of their dogs. "My dog will definitely feel the same pleasure as me ..." and since dogs generally eat everything, especially from the hands of their owners, they immediately have proof of the validity of their point.

TAGI: TradeMarketing, btl, Probspl, pettrade